Built by Engineers, Not Salespeople.
We are José Duque and Javier Jaramillo. We are lifelong collaborators, from university classmates to corporate colleagues. After 20+ years each building critical production systems, we founded Digital Roots in 2018 with a clear purpose: to bridge the gap between business strategy and engineering. We don't just write code; we ensure every technical decision drives your revenue.
The Partners
José Duque
Co-Founder & Chief Architect
The technical guarantee behind Digital Roots. With a Master's in Computer Science and two decades building high-performance systems for the US market, Jose bridges the gap between complex engineering and reliable business operations. He creates the architecture that ensures scalability and security, while maintaining a hands-on presence in the code to guarantee production excellence from day one.
Javier Jaramillo
Co-Founder & Head of Strategy
The strategist who translates code into revenue. Javier brings 20+ years of experience and a Master's in Information Security, formerly leading critical infrastructure for top-tier banks. Based in Europe, he acts as your strategic partner and Fractional CTO, ensuring that your product roadmap aligns perfectly with your business goals and that technical debt never slows down your growth.
Being Clear About Fit
We've learned that being upfront about what we don't do saves everyone time:
We Don't Compete on Price
If your primary criteria is lowest hourly rate, we're not competitive. Our value is in experience and outcomes, not billing volume.
We Don't Scale to Dozens of Clients
We intentionally limit partnerships to ensure quality. If you need a vendor who can staff up quickly for any project, larger agencies are better suited.
We Don't Work on Spec
We're happy to discuss projects thoroughly before engagement, but we don't build extensive prototypes or proposals unpaid.
We Don't Take Every Project
We focus on partnerships where our experience adds significant value. If your needs are straightforward or you have strong technical leadership, you might not need us.
Our Values in Practice
Radical Candor
We will tell you if your timeline is unrealistic or if you're solving the wrong problem. We protect your investment with the truth.
Built to Last
Speed matters, but stability pays the bills. We build robust systems designed to scale, avoiding the technical debt that kills growth.
Outcome Oriented
We don't count hours; we count milestones and business revenue.
Proven Expertise
We show you what we've built, not what we might build.
Ready to Build with Certainty?
The best way to know if we're a fit is a conversation. We'll be direct about whether we can help, and if we can't, we'll often suggest who might.
What to expect:
- 30-45 minute video call directly with a Partner
- Discussion of your technical challenges and goals
- Honest assessment of fit and approach
- No pressure, no sales tactics