How 108 Yoga Transformed Their Business Model Through Digitalization
Client
108 Yoga, Therapeutic Yoga Studio in Quito.
Challenge
Overcome the dependency on manual processes that limited their growth and resilience.
Solution
Implementation of a custom web platform that centralizes client management, sales, scheduling, and virtual classes.
Results
Complete automation of administrative tasks, opening of a 24/7 online sales channel, and the ability to operate 100% digitally, ensuring business continuity.
Technologies
About 108 Yoga
108 Yoga is a prestigious studio in Quito focused on therapeutic yoga. Their mission is to help hundreds of people recover mobility and flexibility, significantly improving their quality of life.
The Challenge: The Previous Situation
Initially, 108 Yoga's manual management was functional. However, with the studio's growth and the digital acceleration driven by the pandemic, their operation became a bottleneck. They faced two critical problems:
Manual Processes
Managing sales, enrollments, and renewals on spreadsheets was slow, error-prone, and consumed valuable team time. Instead of focusing on strategic growth, staff were immersed in repetitive administrative tasks.
Business Model Vulnerability
By relying exclusively on in-person transactions and classes, the studio had limited reach and was vulnerable to external contingencies, such as the pandemic, which threatened its continuity.
The Solution: A Strategic Custom Platform
108 Yoga recognized that digitalization was essential to scale. They partnered with us, Digital Roots, to co-create a technological solution that responded to their unique needs. Our process was based on three pillars:
Immersion and Strategic Diagnosis
We conducted a detailed mapping of all workflow and studio processes to deeply understand both operational needs and business objectives.
Centralized Architecture Design
We designed and developed a robust web application with Laravel and Vue.js, creating a unified portal with public profiles for sales, private profiles for clients, and a comprehensive administrative control panel.
Iterative and Collaborative Development
We built the platform in an agile manner, delivering key functionalities in short cycles. This allowed 108 Yoga to start using the system and provide feedback from the earliest stages of the project.
Results: Digital Transformation with Real Impact
The custom platform was not just a tool, but a transformation engine that enabled 108 Yoga to:
New Revenue Channels and Scalability
A custom e-commerce was implemented for online membership sales, opening a sales channel that operates 24/7 and centralizing all revenue in a single system.
Automation and Operational Efficiency
Online class scheduling optimized the management of rooms, schedules, and instructors, while automated access control ensured that only active members could book. This freed the team to focus on the customer experience.
Resilience and Business Continuity
The platform allowed the studio to migrate its operation to a 100% online format during the pandemic. New digital products were created, such as live virtual classes and a library of recorded classes, ensuring continuity and opening new market opportunities.
Optimized Client Management
The system completely automated payment and renewal management, sending notifications and reminders automatically and managing client access according to their membership status.
Having the technology expertise of Digital Roots was and is a great support for my business. They helped us create an incredible tool that handles the day-to-day operations of the studio.
Does your daily operation depend on a maze of spreadsheets, emails, and messages?
It's time to transform chaos into control. Automate your processes, optimize your resources, and build the custom platform your business really needs to scale.
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